Google Analytics Demo Account

Direct Access Link

→ Access the Google Analytics demo account

Click that link while signed into any Google account and you will be added to the demo account immediately. No application, no approval process, no wait. If you are not signed in, you will be prompted to log in first — then click the link again.

What Is the Google Analytics Demo Account?

Google provides a demo version of Google Analytics 4 connected to real data from the Google Merchandise Store — Google's own online shop selling branded products. It is a fully functional GA4 property with actual traffic, transactions, and user behavior data. Not sample data. Not made-up numbers.

You can access it right now, for free, with any Google account.

It is the standard tool used across the industry for learning GA4, testing dashboard setups, and demonstrating reporting capabilities to clients without exposing real business data. If you have ever wondered where people get the data for GA4 tutorials and dashboard screenshots, this is usually where it comes from.

Questions You Can Answer With the Demo Account

The Google Analytics demo account gives you enough real data to practice answering the questions that come up every week in actual analytics work:

How has organic search traffic changed over the past six months — and which channels are growing?

Which acquisition channels drive the highest conversion rate, not just the most traffic?

What is the drop-off rate at each step of the checkout funnel?

Which product pages have the highest engagement rate and the lowest bounce rate?

How does mobile behavior differ from desktop in terms of session duration and purchase rate?

Which geographic markets show growing traffic but low conversion — indicating optimization opportunities?

How do returning users behave differently from new users across different channels?

These are not hypothetical exercises. The Google Merchandise Store receives substantial real traffic, so the data has enough volume and complexity to produce meaningful answers to all of them.

How to Access the Google Analytics Demo Account

The direct link: analytics.google.com/analytics/web/demoAccount

Click that link while signed into any Google account and you will be added to the demo account immediately. No application, no approval process, no wait.

Once inside, you will see the Google Analytics 4 interface populated with real data. The property is called Google Merchandise Store (GA4) and includes data going back several years — enough historical context to analyze trends, test date comparisons, and explore any GA4 feature you want to understand.

How to Connect the Demo Account to Looker Studio

Once you have access to the demo account, connecting it to Looker Studio takes about two minutes.

Step 1. Go to Looker Studio and click Create then Report.

Step 2. When prompted to add a data source, select Google Analytics from the connector list.

Step 3. In the account selector, choose the Google Merchandise Store (GA4) property. This will appear automatically once you have added the demo account to your Google account.

Step 4. Click Add and then Add to Report. Your Looker Studio report is now connected to live GA4 demo data.

From here you can build any dashboard you want — traffic overviews, ecommerce performance, audience analysis, channel comparison — all with real data that updates automatically.

Why the Demo Account Is Useful Beyond Just Learning

Most people think of the demo account as a training tool. It is more than that.

Client presentations. When showing a client what a GA4 Looker Studio dashboard looks like before their account is connected, using the demo account gives them a realistic sense of what the reporting will show — with real numbers rather than placeholder text.

Template testing. Before applying a new dashboard structure to a client's live account, testing it against the demo account first lets you verify that all connections, calculated fields, and filters work correctly without the risk of affecting a production report.

Team training. New team members learning GA4 or Looker Studio can explore freely without the risk of accidentally affecting real client data or creating confusion in live accounts.

Showcasing dashboards. The demo account is the standard way to create public-facing examples of Looker Studio work — which is exactly why you see it used in tutorials, template previews, and agency capability demonstrations across the industry.

Getting More From the Demo Account with a Looker Studio Template

The demo account gives you the data. What you do with that data in Looker Studio determines what you actually learn from it.

Building a GA4 dashboard from scratch in Looker Studio is a significant time investment — configuring the right metrics, setting up calculated fields, organizing the layout so that traffic, behavior, and conversion data tell a coherent story. For most people, the faster path is starting with a template that already has that structure built in.

The Kodalogic GA4 Dashboard template connects to any GA4 property — including the demo account — and gives you a complete reporting structure immediately. Web overview, user behavior, audience insights, and conversion tracking, all organized in a format that is readable by someone who is not a GA4 specialist.

For teams that also want to see Search Console and Google Ads data alongside GA4, the Web & SEO Performance Dashboard and All-in-One Dashboard support the same GA4 connection — and both work with the demo account for setup and testing purposes.

Frequently Asked Questions

Is the Google Analytics demo account free? Yes. Any Google account can access it at no cost. There is no trial period, no credit card, and no expiry date. The demo account counts toward your account limit (maximum 2,000 Analytics accounts per Google account), but this limit is high enough that it is not a practical concern for most users.

Is the data real or simulated? Real. The Google Merchandise Store is a live Google property with actual users, transactions, and events. The data is not fabricated — which is exactly what makes it useful for learning. The patterns you see and the numbers you analyze reflect genuine user behavior.

Can I modify the demo account? No. You have Viewer access only. You can explore every report, build your own explorations, apply any filter or segment, and export data. You cannot change settings, create events, add users, or modify any configuration.

Do I need an existing Google Analytics account to access the demo? No. If this is your first time using Google Analytics, clicking the access link will prompt you to create a GA4 account. The demo property will be added to that account automatically.

How do I remove the demo account? Go to Analytics Admin → Account → Account Access Management. You can remove access at any time and re-add it whenever you want by clicking the access link again.

The Quickest Way to Start

If you want to see what a proper GA4 Looker Studio dashboard looks like with real data in under five minutes:

1. Click this link to add the Google Analytics demo account to your Google account.
2. Open Looker Studio and create a new report.
3. Connect Google Analytics and select the Google Merchandise Store property.
4. Start building — or apply a template to skip straight to analysis.

The demo account does not expire and does not require any ongoing setup. Once you add it to your account, it is always there.

→ See the GA4 Dashboard Template — connects to the demo account in under 2 minutes

→ Browse all Looker Studio Templates