01 of May of 2025

SEO Proposal Templates That Actually Convert

Isaac Correa, Co-Founder and Business Developer at kodalogic

Isaac Correa

SEO & Marketing Dashboards

Productivity & Automation

SEO Proposal Templates That Actually Convert
 

Ready to level up your sales process? Discover how to present SEO proposals that resonate, backed by actionable plans and Looker Studio dashboards.

How to Build an SEO Proposal That Wins Clients

Proven structure. Real value. Built for agencies that deliver.

Your SEO proposal isn’t just a document. It’s your pitch, your strategy, and your first impression.
This guide walks you through crafting a winning SEO proposal that closes clients—backed by clarity, strategy, and data-driven dashboards.


Why a Strong SEO Proposal Matters

A solid proposal sets you apart.
It shows:

  • You understand the client’s pain points.
  • You have a tailored strategy.
  • You’ll deliver and report with precision.

The better your proposal, the less you’ll need to sell on discovery calls.
Let your structure do the convincing.


What to Include in Your SEO Proposal

Summary / Executive Overview

3–5 sentences covering:

  • What gap you’ve identified
  • What success looks like
  • How your approach makes that happen

Plan of Action

Split into:

Short-Term Wins (1–3 months)
  • Technical SEO audit & quick fixes
  • Blog and metadata optimization
  • Visibility dashboards in Looker Studio
Long-Term Growth (3–12+ months)
  • Topic clusters & content roadmap
  • Link building
  • Schema, CWV, structured data work

Make clear: SEO is not magic—it’s process.

Reporting System

Example of a real-time SEO dashboard built with Looker Studio, showing CTR and position trends from Search Console
What most agencies gloss over—we highlight.

Your proposal should include:

  • Live dashboards powered by Looker Studio
  • Search intent classification (informational, transactional, etc.)
  • Keyword clusters to visualize content strategy
  • Performance KPIs (CTR, impressions, conversions)

✅ Clients can log in anytime. No waiting on PDFs.

Deliverables

Avoid vague language like “4 blog posts”. Be precise:

Deliverable Includes
SEO Audit 40+ checkpoints: on-page, crawlability, UX
Content Creation x4 Keyword analysis, copywriting, optimization
Dashboard Setup Fully branded Looker Studio dashboard
Monthly Strategy Call KPI review, roadmap updates, new opportunities

If applicable:

“2 hours/week allocated to technical SEO refinement”

Onboarding Preview

Reassure them:

  • Week 1 deliverables
  • What you need access to
  • When they’ll see first results

CTA:
Ready to go? We’ll send you the kickoff doc and start within 10 days.


How to Personalize the Proposal (and Why It Closes Deals)

  1. Use Their Data
    Show current rankings, traffic gaps, and branded vs. non-branded performance.

  2. Reference Their Industry
    If it’s ecommerce, SaaS, or local SEO—mention specific needs.

  3. Frame Your Value
    Don’t overpromise. Contextualize:

    “Most of our clients triple non-branded traffic in 6–8 months.”


Bonus: Use Dashboards to Seal the Deal

Looker Studio dashboard showing clustered keyword groups for SEO reporting
Your Looker Studio dashboard from Kodalogic is your secret weapon.

Section Insight Provided
Keyword Intent See search behavior: informational vs. transactional
SEO Clusters Track visibility by theme/topic
Performance CTR, impressions, clicks per page
Trends Daily & monthly patterns

It’s live. It’s branded. And it makes your work tangible.


Conclusion

Your proposal isn’t a formality.
It’s the moment a lead becomes a client.

Lead with clarity.
Close with confidence.
Support with dashboards.

Explore Kodalogic’s SEO Proposal Dashboard →