General
Description

Google Ads reported 52 conversions last month. GA4 reported 34. You have been asked to explain the difference more than once. The gap is not a bug — it is attribution. Two platforms counting by different rules. Neither number alone is enough to make a good budget decision.

This GA4 and Google Ads Looker Studio dashboard puts both in the same view, permanently.

Questions you can answer with this dashboard:
Which campaigns are driving the most on-site conversions — not just ad-attributed ones?
Where is the gap between what Google Ads claims and what GA4 records?
Which campaigns have high CTR but users leave immediately after the click?
Are ad-driven visitors behaving differently on-site than organic visitors?
Which campaigns have the best ROAS when measured by actual GA4 revenue?

What's inside:

Campaign Performance. Spend, ROAS, CPA, impressions, clicks, and conversions by campaign and by keyword — the metrics that tell you whether your budget is working at the level where you can change it.

Post-Click Behavior. Bounce rate by campaign, session duration, pages visited, and on-site conversion events from GA4. A campaign with strong CTR and 89% post-click bounce rate is a landing page problem, not a bidding problem. This view makes the distinction immediate.

Attribution Comparison. Ads-reported conversions alongside GA4-reported conversions in the same row. The reconciliation conversation with clients becomes a structured part of reporting instead of a recurring surprise.

Audience Segmentation. How ad-driven visitors behave on-site compared to organic visitors — whether targeting is finding people with intent or people who browse and leave.

For Search Console rankings alongside GA4 and Ads, the All-in-One Dashboard combines all three with Smart Interpretations included.

Connect to GA4 and Google Ads in under 2 minutes. No coding required. One-time purchase — no subscription, no monthly fee.

Report
Content